Briefing us
Naturally we'd like to know as much as possible about what you're promoting or explaining. Where will we find this information? Who should we talk to?
Then, to help you achieve your objectives, we'll need to know what they are – what exactly does your site, literature, campaign or presentation need to accomplish?
Who is the audience, and most importantly, what do they stand to gain from what you're promoting? What will it solve for them? What are the key messages?
And what about the competition? Why should the audience use you instead of someone else? How is what you are offering better?
It's important to tell us about the style of language you're looking for. You may find the easiest way to do this is to pick a TV show, magazine or newspaper that best demonstrates your preferred 'tone of voice'.
Finally, we'll structure your messages to suit the design format you have in mind, so let us know about this as well.